VisionChina Media Inc. is expected to buy Digital Media Group, based in Shanghai, for US$160 million, Dow Jones reported today. Both boards have approved the acquisition.
Should the sale go through ownership of DMG would give VisionChina Media, an out-of-home digital TV advertising network, would have better access to the digital TV networks in China's mass transportation systems, according to the report.
As of June, Beijing-based VisionChina Media owned more than 82,000 digital TV screens throughout the transit systems in 18 cities in China.
Following the acquisition, VisionChina Media will be the exclusive provider of subway advertising networks in eight cities, including Beijing, Guangzhou, Shanghai and Shenzhen, according to The Associated Press.

