The Wall Street Journal has been used as an example time and again as having mastered the paid/free online transformation - a fine line many publishers continue to struggle with. In December, those attending the 62nd World Newspaper Congress can hear the chief of Dow Jones, the Journal's parent company, explain exactly how the conversion was performed.

The World Association of Newspapers and News Publishers (WAN-IFRA) announced Saturday that Les Hinton has been added to the programme of the World Newspaper Congress to be held December 1-3 in Hyderabad, India.

In addition to how to monetize Web content, Hinton is expected to discuss Professional Edition, a premium service the Journal launched on October 21.

Professional Edition delivers to mobile handsets a selection of digitised news articles which are tailored to the subscriber's industry.

Following the Congress, WAN-IFRA is offering a study tour in India from December 4 to 7 to examine outsourcing and offshoring across the value chain.