WAN-IFRA

Shaping the Future of the Newspaper

Date

Tue - 21.10.2014


comScore: Mobile social networking gains ground

comScore: Mobile social networking gains ground

Mobile social networking is growing rapidly. As of January, 17.1 percent of mobile subscribers in he United States accessed a social networking site or blog, compared to 13.8 percent in October 2009, according to new data from comScore MobiLens.

Facebook and Twitter both have marked triple-digit traffic growth on the mobile Web last year, according to comScore's release last week. This made their U.S. audiences 25.1 million and 4.7 million in total, respectively.

MySpace's mobile traffic, however, has gone down 7 percent to 11.4 million, MediaPost reported.

In terms of mobile activities, social networking was the fastest-growing type over the last three months, while text messaging the most prevalent.

63.5 percent of mobile users texted in January, up from 62 percent in October 2009.

Mobile Web browsing came next with 28.6 percent doing soup from 26.8 percent in October, followed by game-playing, using downloaded apps, social networking as well as listening to music.

Author

Erina Lin

Date

2010-03-12 23:40

Shaping the Future of the News Publishing


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