WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Spot.Us looking to introduce 'community-centered advertising'

Spot.Us looking to introduce 'community-centered advertising'

Spot.Us, the California-based community-funded journalism site, is looking at new business models, it was reported in eMedia Vitals. Spot.Us allows the public to fund the stories they want: freelance journalists submit pitches or readers provide tips, a price is set for the story and Spot.Us enables the public donation process.

At the SXSW technology festival, Spot.Us founder David Cohn suggested that he was planning to offer readers alternative ways to fund stories, according to eMedia Vitals. As well as donating cash, readers could perform some kind of advertising-related task for a company such as filling out a survey, taking a quiz or watching a video, and then be awarded credits which they could put towards funding stories.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-03-25 23:03

Shaping the Future of the Newspaper


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