John Yemma, the editor of The Christian Science Monitor, had some strong words for newspaper websites in an article he wrote for PaidContent: neither paywalls nor multimedia content will save you.

Although Yemma believes that content is king, no news organisation has formulated an appropriate response to the problem of losing the value of content on the Internet. Erecting paywalls, like the ones News Corp and the New York Times will in the near future, is just like "sandbagging the tops of levies on the Mississipi," but they are not the answer. Paywalls can't hold the flood back, and the "Internet flood never recedes."

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