As paywalls go up across the web, most notably those implemented by the Times and Sunday Times last week, one comes tumbling down, reports Press Gazette. Johnston Press, a UK regional publisher with over 300 titles across the country, ended its paywall experiment this week.

In November of 2009, Johnston Press implemented various paid content strategies on four of its English titles and two Scottish titles. Some websites offered "teaser" content that suggested the reader buy the paper version to finish the article, others required user registration, and a few titles erected a paywall, allowing readers 3 months of paid content for £5. Johnston Press' annual report, published earlier this month, gave an optimistic outlook on the ability of JP papers to implement a paywall successfully.

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