The UK Newspaper Society will run a print advertising campaign touting local media power next week, Campaignlive.co.uk reported yesterday. The target audience for the campaign is both national advertisers and leading media agencies based in London, Manchester and Edinburgh.

The campaign aims to spotlight the connection established by local media with readers, through research findings that indicate emotional attachment shared by consumers with the place they live. The campaign launch is the most recent phase of "The Wanted Ads" marketing programme launched by the Newspaper Society in 2006, according to a statement.

Al Young, the creative director at St Luke's, said: "This light-hearted campaign pokes a bit of fun at the number-crunching business, while reiterating the serious point that people care most about events that happen close to home," according to Campaignlive.co.uk.

The campaign was developed by ad agency St Luke.