In March 2009, more than 149.4 million unique users viewed 14.47 billion online videos in the United States, according to comScore Video Metrix. Each viewer watched 96.8 videos on average. More than 5.9 billion videos were viewed by over 100 million unique viewers at Google sites, which includes top video sharing brand YouTube. Google sites alone accounted for 40 percent of total videos viewed, and each viewer watched 59 videos on average on Google sites, SFN's World Digital Media Trends 2009 reported.

Other online video properties on the list included Fox Interactive Media, Hulu, Yahoo! sites, and others. However, they only owned a very small share of videos compared to Google sites, as well as average videos per viewer.

In the United Kingdom, total online video unique viewers accounted for 26.8 million in January 2008, and were up to 29.6 million one year later, which increased 10 percent.

Google sites were also on top in the United Kingdom, with 20.7 million unique viewers in January 2008 and 23.7 million one year later, up 14 percent. Its YouTube property contributed the majority of the viewers, with 20 million in January 2008 and 23.5 million in January 2009, up 17 percent.

The second property went to BBC sites, with 5.7 million viewers in 2008 and 6.8 million in 2009, up 18 percent.

Others on the list included Microsoft sites, Fox Interactive Media and Yahoo! sites, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.