The Philadelphia Inquirer's, Philly.com has entered into a partnership with Fanduel.com to boost its online revenues through online sports betting, a press release posted on Casino City Times announced. This is the first U.S. newspaper partner FanDuel, created by UK social gaming company HubDub.

Many UK newspapers have offered betting and online paid games for years, but U.S. law is much more strict when it comes to online gambling. FanDuel is exempt, however, due to "the fantasy sports carve out in the 2006 Unlawful Internet Gaming Enforcement Act; as stated, the only difference is that FanDuel-powered fantasy sports games only last a day (for baseball) and a week (for football)," TechCrunch Europe reported.

Philly.com plans to launch an online fantasy sports game touted as a "one-night stand," as players play and win in as little as a day, using real money, according to the press release. The game was first launched by the company in July 2009 as a standalone version, and is seen by many as the future of fantasy sports.

As newspapers struggle to maximise online revenues, this deal is a clever move by The Inquirer to generate revenue from commissions, thereby proving mutually profitable to FanDuel as well, TechCrunch commented.