Morgan Stanley analysts have predicted that mobile Web use will outgrow "stationary browsing" by 2015, as it has expanded at a relatively faster rate, Switched.com reported today.
According to Wireless Federation, two industry factors that account for the trend are the presence of improved mobile devices and the accessibility of better network coverage. IntoMobile revealed that mobile users were now more likely to pay for content, which may be interesting to publishers.
The Morgan Stanley report revealed that 3G was valuable for the success of mobile surfing. Worldwide 3G availability may reach 21 percent in 2010. In Japan, 96 percent of users already have 3G coverage. Meanwhile, Western Europe has a penetration of 54 percent and the US one of 46 percent. In "developing" regions like the Middle East, Eastern Europe, South America, Africa and parts of Asia, expansion is limited to single digit percentages, Wireless Federation said.
Brazil, China, Russia, India and the US represent 48 percent of all Web users across the planet.
Videos account for 69 percent of all mobile browsing. iPhone users spend only 45 percent of their time making voice calls, on average, while cell phone users spend 70 percent, according to Resource Shelf.