Worldwide Corporation Zinio, provider of digital publishing services, announced its content is among the top 10 downloads on Apple's iPad tablet, gipp.ru reported yesterday. The free Zinio Magazine Newsstand & Reader application offers international versions of 2400 magazine titles like Cosmopolitan, Marie Claire and Harper's Bazaar.
"New digital technologies and reading devices permits manufacturers to become more imaginative and to create new publishing possibilities, making magazines more dynamic," said Ruslan Hromin, vice-president of Zinio's Russian division.
The tablet provides the ability to use the multi-touch screen to obtain a single magazine or a subscription. Afterwards, the magazine is available on various platforms like the iPad, iPhone or personal computers.
The digital editions of the magazine are currently more or less identical to the print, according to gipp.ru. In the future, all digital titles backed by Zinio would be converted to a "special dynamic" variation for the iPad. So far, only a few titles have special iPad versions, including MacWorld, National Geographic and Spin.
The Omni Group also developed content for the iPad, Computer World reported. CEO Ken Case pointed out that it isn't simly a bigger iPhone, that there was "room for content and interaction with gestures, that you couldn't do on a smaller real estate."
Zinio President and CEO Rich Maggiotto added that hardware today managed to catch up with "the digital solution that publishers have been waiting for," divulged the San Francisco Business Times. He also predicted that Zinio is available on 20 percent of all iPads, mentioning that there are over 500,000 existing devices.
Jim Taylor, vice-chairman of consultancy firm Harrison Group, estimated that by 2013 around 60 million e-reader devices would infiltrate the market.
Zinio was launched in 2001 in San Francisco. It currently has branches in places such as New York, London, Paris and Taipei.