WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Free Scotland business magazine to launch in June

Free Scotland business magazine to launch in June

A free, quarterly business magazine called BQ Scotland is set to launch in Scotland on June 11, AllmediaScotland reported. This new full-colour magazine will provide business news, commentary from leading business people and profiles of Scotland's most inspirational entrepreneurs.

Having successfully entered the market with separate BQ editions for Yorkshire and the North-East of England in the last two years, the Tyne and Weir-based Room501 publisher will now aim to reach affluent influential businessmen and women, such as directors, owners, managers, entrepreneurs and opinion formers across Edinburgh, Glasgow and the central belt.

"BQ Scotland wants to get to the heart and soul of Scotland's business people and find out what drives, inspires and motivates them towards their ambitions," Alistair Fleming, project manager of Room501 Publishing told AllmediaScotland. "Each quarter, BQ will bring its readership a wealth of business intelligence and information, whilst looking ahead to forthcoming events and reporting on recent developments that will have a significant impact on the Scottish business landscape."

Hoping for a broader appeal, the magazine will carry regular features on things like commercial property, wine, fashion motoring and business lunches, Fleming said.

Eight thousand copies of the printed edition will be mailed to a constantly updated database of influential people within leading businesses across Scotland. Another 2,000 printed copies will be strategically distributed to business centres, business hotels and business support and development agencies across the area.

The publisher is currently searching for an editor.

Author

Savita Sauvin

Date

2010-04-23 23:16

Shaping the Future of the Newspaper


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