Mobile advertising spending in Western Europe made up $1.07 billion in 2007, according to eMarketer, and is expected to reach $5.55 billion in 2012.

Mobile message advertising contributed the majority in 2007, and is forecast to increase from $1.05 billion to $4.35 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile display and mobile search advertising only accounted for niche in 2007, but in 2012 will likely rise from $5 million to $229 million, and from $18 million to $968 million, respectively.

Mobile advertising spending in the Asia Pacific region totalled $738 million in 2007, according to eMarketer, and is expected to reach $6.88 billion in 2012.

Mobile message advertising contributed the majority in 2007, and is projected to increase from $700 million to $5.32 billion in 2012.

Mobile display and mobile search advertising only accounted for niche in 2007, but is expected to grow from $12 million to $397 million, and from $26 million to $1.16 billion in 2012, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.