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SFN report: Women 55 and older fastest-growing Facebook demographic

SFN report: Women 55 and older fastest-growing Facebook demographic

Facebook's unique visitors worldwide jumped from about 20 million in January 2007, to 101 million one year later, up 305 percent, according to Morgan Stanley Research. The total minutes spent on the site accounted for five billion minutes in January 2007, but surged 363 percent to about 20 billion minutes one year later, which made it number four globally, only behind Yahoo!, Live and YouTube, SFN's World Digital Media Trends 2009 reported.

According to Facebook's statistics in March 2008, there were 250,000 new registrations per day since January 2007. Among the 67 million active users, more than half of them use it on a daily basis.

Also, to the surprise of many, Facebook in not just the privilege of tech-savvy kids - the college and post-college folks (18- to 24-yearolds), which the site originally aimed to target, now only account for less than 25 percent of total users. The fastest-growing demographic group is women age of 55 and older, up 175 percent since September 2008.

Today, more than seven out of 10 Facebook users are outside the United States, and most of them access the site in their native languages.

According to Facebook's data in March 2008, there were more than eight million from the United Kingdom, and more than seven million from Canada. Other non-U.S. countries with many users include Turkey, Australia, France, Sweden, Norway and Columbia.

The number of Facebook users, according to the site's statistics, jumped from a very niche amount to nearly 175 million as of February 12, 2009, within four years.

"If Facebook were a country, it would have a population nearly as large as Brazil's. It even edges out the U.S. television audience for Super Bowl XLIII, which drew a recordsetting 152 million eyeballs," Fortune Magazine states, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.


Erina Lin


2010-04-27 04:55

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