South Africa's Cape Times plans to redesign and relaunch just before the World Cup takes place in June, GrubStreet.co.za reported.

"We're hoping to achieve a livelier product, taking into account media trends around the world and more partnership with online," Chris Whitfield, editor-in-chief of the Cape Times, told GrubStreet.

"We're looking at the way we write and the beats we cover and having more people in stories. The Cape Times can be fairly dry and we'd like a little bit more humour and levity," he said.

The Cape Times has a strong focus on politics and business, and Whitfield said he thinks a broader appeal with some marketing can beef up the editorial relaunch "aimed at producing a compelling newspaper."