The Sun plans to launch a special 3D edition on June 5, in order to commemorate the World Cup games, Huliq reported.

The special issue of the UK tabloid daily will print its editorial, ads and a World Cup Fixtures Wall Chart in 3D. Readers will receive 3D glasses.

This title, owned by News International, will be the first one to run ads and editorial in this format in the UK, Media Week reported.

It is understood that advertisers will have to pay a significant premium if they want colour ads in 3D.

Besides a print campaign, a TV campaign is expected to run in May to bolster the 3D edition.

Advertisers will need to pay premium for a 3D ad, Media Week reported. .