WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Metro Brazil launches fourth edition

Metro Brazil launches fourth edition

Metro Brazil is rolling out a new edition in Campinas, a city with about two million people, Newspaper Innovation reported today.

The country's fourth edition will have an initial print run of 30,000 copies. Brazil's total Metro circulation is now 240,000 daily copies, with editions also serving São Paulo, Santos and the ABC region, according to a press release from the Stockholm-based publisher, Metro International SA.

The new Campinas edition will be hand-delivered on weekdays by distributors.

"Brazil is one of the most attractive markets in Latin America, both in terms of its size and growth," Metro's CEO Per Mikael Jensen stated in the release.

Author

Leah McBride Mensching

Date

2010-04-30 00:29

Shaping the Future of the Newspaper


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