A month after their release, iPads are flying off the shelves faster than iPhones did when they were first unveiled in 2007, Guardian.co.uk reported yesterday.

Since launching on April 3, Apple has sold more than one million iPads - more sales than expected by analysts. It reached the one million mark just 28 days after its launch. The iPhone, meanwhile took 74 days to sell one million units.

"One million iPads in 28 days--that's less than half of the 74 days it took to achieve this milestone with iPhone," Apple CEO Steve Jobs said in a statement yesterday, according to Information Week.

A majority of iPad buyers are people who were already fans of Apple products and early adopters, Daniel Ernst, an analyst for Hudson Square Research, told the Guardian. The iPad is a "game changer. This is a product that could really redefine how we consume a lot of content."

So far, iPad users have already downloaded more than 12 million applications on the gadget, according to The Australian.

The iPad 3G, which has cellular connectivity through AT&T in the U.S., as well as built-in wi-fi support, was in stores on Friday.

The demand for iPads continues to exceed supply, as high sales in the U.S. pushed back the device's release elsewhere, The Australian noted.