With the advent of niche political publications and blogs like Politico and Talking Points Memo, the National Journal seems like just a blip on the radar for most D.C. wonks. But the relatively new president of the Atlantic Media Company, Justin Smith, plans to turn things around for the National Journal and its affiliate publications, the Hotline and Congress Daily, by launching a proactive new marketing strategy aimed most directly at challenging Politico.

David Bradley, former owner of the Atlantic Media Company, says the National Journal will take a different approach to its political coverage from that offered by Politico.

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