According to data from Italian newspaper circulation auditor Audipress, La Gazzetta dello Sport has reached record readership levels, with close to four million readers per day. The sports daily has been the most popular paper in Italy for some time, with a strong focus on football.

According to the paper's owner RCS MediaGroup, people choose Gazzetta because "they are looking for the news they want to read... as opposed to the news they "have to" read" and it is a paper that they generally read in their spare time. It is vastly more popular with men that with women, with 3,611,000 male readers, compared to 383,000 female.

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