Following the recent launch of a new fund management section by London free business daily, City AM, the newspaper launched a weekly vodcast on the homepage of its Web site on April 30, and will publish a one-off election special evening edition called 'City PM' tomorrow.

The launch of a weekly vodcast is the outcome of a recent deal brokered by the newspaper with Pure Media, on behalf of Forex.com. The five-minute "Market Update" weekly vodcast features Allister Heath, editor of the newspaper, discussing finances and the economy, and is sponsored for the next 12 weeks by Forex.com, an online trading service provider, MediaWeek reported. The weekly vodcast aims to provide the newspaper's audience with a chance to hear valuable opinions from the editor, while offering Forex an opportunity to engage with its target audience as well.

Aiming to be amongst the first newspapers to reveal the complete final election results and capitalising on the excitement surrounding general elections, City AM will publish a special election edition called 'City PM' tomorrow, according to a separate report by MediaWeek. The evening issue is sponsored by the spread betting company IG Index, and 60,000 printed copies will be distributed to commuters on their way home from work in the City, Canary Wharf and Mayfair areas. The election special issue will feature complete news and analysis of the election, and its impact on London's business and financial markets.

Supporting targeted media approaches like the election special City PM issue, David Hodge, group marketing director of the IG Group said, "Financial markets and general elections are closely linked and the outcome of Thursday's vote will be monitored closely for its impact on the financial markets," MarketingWeek reported.

"This is an extremely exciting chance to be one of the first publications to print the result of the election. We're very confident this will be a success and, supported by IG Index, look forward to entering the evening newspaper market for just one day," Heath was quoted by MediaGuardian as saying.

The City PM edition is an outcome of the recent deal between IG Index and the newspaper, brokered by media buying agency MediaCom.