News Corp-owned Fox News will launch FoxNewsLatino.com to provide news and features created exclusively for the U.S. Latino audience, which accounted for about 15.4 percent of the country's population in 2008, Reuters reported yesterday.

"The launch of FOX News Latino creates an unprecedented opportunity to expand our reach by engaging a new audience and providing a unique platform on which web users can access compelling content focused on the Latino community and the American dream," Michael Clemente, Fox News' senior vice president of news editorial, stated in a press release, according to mediabistro.

Marketers continue to focus more advertising dollars on the growing Latino market.

"About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus," Clemente told Reuters.

The Web site will feature bilingual videos and other content, and report in the United States, Central America and South America, according to the Business Insider.

It's unlikely Fox will launch a television channel centred on the Hispanic community, Terra Peru reported.