The London Evening Standard today announced the availability of its mobile phone news application in association with mobile apps developer and distributor Handmark, a press release posted on BusinessWire.com announced today.

As newspapers continue to go behind paywalls, the move by the London free daily is aimed at bringing back its lost readership and increasing its subscriptions, by making the news app available on Java and Windows Mobile-compatible versions, ITProPortal.com reported.

The mobile news application is sponsored by British Airways London City service, and can be downloaded for free across a wide range of mobile platforms that include iPhone, Nokia S60, BlackBerry and Google Android smartphones, MediaWeek.co.uk reported.

"We are excited to introduce our new mobile application so our readers can now enjoy the convenience of having instant access to our trusted news and information on the go," Tim Smith, General Manager Digital of the London Evening Standard stated in the press release. "The mobile application provides an extremely intuitive, personalized experience and supports a great sharing experience."

The newspaper app uses Handmark's proprietary mobile publishing platform technology for distribution and monetization of content across a wide range of mobile devices, Guardian.co.uk reported.

"As one of the first media companies in Europe to launch a rich, connected mobile application across all major mobile platforms, the London Evening Standard continues to prove their leadership in delivering on the interests of their readers," Paul Reddick, CEO of Handmark, stated in the press release.

Users can browse through a wide variety of news categories, download articles and save them for later reading, share articles via e-mail and through social networking sites like Twitter and Facebook, and enjoy real-time access to updated news content.