When it comes to getting a brand message to the public, growing digital spaces, like social media, are exciting new channels, and using them correctly is important - "correctly" being the key word, a new campaign by Sweden's Dagens Industri points out.

The newspaper, Scandinavia's largest business daily, has created a "cautionary tale" of what can happen when a media outlet works too hard to deliver brand messages on just one platform, the Newspaper Marketing Agency Ltd. reported. Dagens Industri's video, posted on YouTube, is an entertaining take on how to keep it all in perspective.

To watch the video on the Dagens Industri site, click here.
To watch it on YouTube, click here.