Last week, Yahoo! acquired Associated Content, a company with which Yahoo! had been developing a relationship for several months. Associated Content is a news source that provides localized articles through the contributions of mostly non-journalist individuals with knowledge of local information. Luke Beatty, founder of Associated Content, claims that AC's personalized style and Yahoo!'s incredible size allow for both news sources to be more effective when working together.
AC delivers to Yahoo! localized content that will hopefully provide more personalized content to Yahoo's 600 million users and allow it to gain a level of relevancy that could change the that way news is reported on the web. Meanwhile, Beatty claims that Yahoo!'s large audience will motivate his news contributors by giving them access to a larger audience. As part of the acquisition, Yahoo will be opening a new office in Denver.
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