WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Readers spend 3 times longer on Reuters iPad app than Reuters.com

Readers spend 3 times longer on Reuters iPad app than Reuters.com

With today's introduction of Apple's iPad to Europe and parts of Asia, a slew of applications have appeared on the market to deliver information directly into the hands of iPad users. The iPad, Apple's much-anticipated version of a tablet computer, has the capacity to download applications, programs designed by third parties which iPad users can download for free or pay a typically low price. Given the popularity of the iPad, news sources have been quick to take advantage of the direct communication that the iPad provides.

In particular, Thomson Reuters has produced two different iPad applications, which the company hopes will increase news consumption. Meanwhile, Condé Nast Publications has recently developed a completely new version of their Wired magazine specifically designed for iPad.

For more on this story visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-05-28 17:19

Shaping the Future of the Newspaper


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