Glamour, the popular glossy magazine for women, is relaunching its Web site after completing an overhaul of its operations, MediaWeek.co.uk reported today. Like other recent news content relaunches, the new online version is aimed to be more cohesive with the print version, while also making the best of enhancements made possible by being digital.

"This redesign offers greater synergy with the tone and character of the print magazine, and will deliver on all the expectations of our readers, offering unbeatable fashion, shopping, beauty and hair content - no one will make style decisions without our help again!" Jo Elvin, editor of Glamour, owned by Condé Nast, told MediaWeek.
The changes introduced on the newly designed Web site include large scale visuals, eight content channels for fashion, shopping, beauty and hair, celebrity, style, blogs, introduction of an e-commerce element and a new section called "Do's and Don'ts."

"The release of this new version of Glamour.com highlights our ongoing programme of investment, including a significant increase in the editorial team," Emanuela Pignataro, country manager for the Condé Nast Digital Britain group told MediaWeek. The re-launch of Glamour.com marks the fourth significant investment by the group in just more than a year, beginning with redesign of Wired.co.uk in April 2009, soon followed by CNNtraveller.com at the end of last year and GQ.com in February.

The Glamour Web site receives eight million page visits and 500,000 unique users per month, with an average issue circulation of 515,281 copies a month, according to ABC figures as reported by MediaWeek.