WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 24.05.2012


U.S. Metro and MTV2 make cross-platform content sharing deal

U.S. Metro and MTV2 make cross-platform content sharing deal

Metro US, the publisher of free commuter dailies in Boston, New York and Philadelphia, entered into a cross-platform content sharing partnership with MTV2 last week, Editor & Publisher reported yesterday.

As a part of the deal, Metro will deliver the latest national and international news stories including politics, business and sports as a "News Break" every hour from 3-9 a.m. every day on MTV2's AMTV as its northeast content partner. It will also feature the MTV2 programming details, along with top programmes of the week, in its Entertainment section and TV Watch list, according to a press release posted on EarthTimes.org last week.

"Like Metro, MTV is a globally recognized brand for the young media consumer, and there is a powerful correlation between what MTV2 viewers and Metro readers value in news and entertainment," Tony Metcalf, Editor in Chief at Metro, stated in the press release.

Author

Savita Sauvin

Date

2010-06-07 23:10

Shaping the Future of the Newspaper


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