Yahoo! Inc. Monday announced its Web site change, with full product integrations with Facebook. The company said that more such connections are on the way, Market Watch reported.
According to the company statement, users of both Yahoo! and Facebook can link their accounts, view, and share updates with friends across both sites.
The Internet giant also changed Yahoo! Pulse, formally known as Yahoo! Profiles, so that users could manage content and privacy settings, Yahoo!'s Cody Simms, senior director of social platforms, and Bobby Figueroa, vice president of consumer advertising experiences, told MediaPost.
"More and more, people rely on social sites to share and discover information that matters to them, making Yahoo! uniquely positioned to provide people with all of the mainstream methods of content discovery -- social, search, communications, and editorial. Starting with Facebook, we are bringing all of these elements together to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the web, and it's key to helping Yahoo! extend our reach and increase engagement," said Simms, The Wall Street Journal reported.
According to The Wall Street Journal, Yahoo!'s new effort was aimed to "prevent its users from defecting to Facebook."
Yahoo! plans to launch similar tools for Twitter within the next few months, as well as integration with other social networks, from text to games, Media Post reported.


