The New York Times reports that a new digital approach to sports coverage appears to be producing big results for SB Nation (SportsBlog Nation), a network of 249 sports blogs marketed with the slogan "Pro Quality, Fan Perspective."

Almost every one of SB Nation's digital properties is devoted to a local team or hometown. The "unapologetically biased" blogs are differentiated with traditional coverage by having being written "by fans, for fans." In April, approximately 3.6 million unique visitors were recorded on its 21 most popular sites alone. In other sports journalism news, industry blog, Newspaper Designing, has just compiled a list of tips from three design and journalism professionals who share strategies for covering the world cup in print and on the web, more details at the bottom of this post.

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