Bloomberg News is doing things a little differently. In stark contrast to media heavyweights such as the Wall Street Journal, The Times of London and The New York Times, Bloomberg has launched a fresh version of its business news website supported solely by ads rather than subscription fees.

A free-content approach to news provision would seem to be a departure from the company's traditional revenue model which revolves around selling subscriptions to its Bloomberg Terminals data feeds at the price of $1,500/month.

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