ImpreMedia, the largest Spanish-language online and print news publisher in the US, has decided to partner with behavioral tracking specialists at DailyMe in an attempt to more fully capitalize on the internet traffic passing through ImpreMedia's servers, according to a press release.
The solution that has just been deployed is known as Newstogram and it combines unique profiles on more than 25 million users to improve news relevancy and personalization to engage the readers and improve their experience.
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