WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


USA's #1 Spanish-language news publisher adds behavioural tracking

USA's #1 Spanish-language news publisher adds behavioural tracking

ImpreMedia, the largest Spanish-language online and print news publisher in the US, has decided to partner with behavioral tracking specialists at DailyMe in an attempt to more fully capitalize on the internet traffic passing through ImpreMedia's servers, according to a press release.

The solution that has just been deployed is known as Newstogram and it combines unique profiles on more than 25 million users to improve news relevancy and personalization to engage the readers and improve their experience.

For more on this story visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-06-24 00:40

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation