Beginning tomorrow, Al Jazeera English will launch on Freeview, effectively doubling its availability in UK homes, MediaGuardian reported today.

Al Jazeera English will be available to 10.2 million homes in United Kingdom that use Freeview for their main TV set and also for the 8.5 million homes that use Freeview as an additional TV platform. It is already available to customers who use Freesat and Sky.

A national press campaign to promote the launch will also begin tomorrow across the United Kingdom, according to MediaWeek.co.uk.

Al Jazeera was founded as an independent Arabic news channel in 1996. Al Jazeera English was launched in 2006.

The English-speaking portion airs from 6 p.m. to 11 p.m. GMT daily, and is comprised of live news and programmes from Al Jazeera English's studios in London, Washington DC, and Doha, MediaWeek.co.uk reported. The company is funded by the state of Qatar and plans to gain a wider reach with an outdoor United Kingdom brand campaign, to be launched later this year.

With this launch, the network will now reach 80 percent of Britain's 25 million households, Reuters reported.

The Dubai-based TV network's ad campaign will be featured in newspapers The Times, The Guardian, Metro, The Independent and The London Evening Standard, as well as in the current affairs magazine The Week. It will run until July 5.

The campaign is made up of three advertisements, each showing a photo. One is of a young girl in a headscarf, one of UK Prime Minister David Cameron and one of a young boy standing on a ball. The press activity will be complemented by digital display and social media.