Google's latest move in its ongoing campaign to "save the newspaper industry" is the addition of a sophisticated personalisation system across all its Google News sites. As the NYT's Nick Bilton explains, "What if you woke up every morning to find a customized newspaper on your doorstep?"

The system, called "News for you", offers a stream of local, customized and socially edited content. Google's announcement follows a series of free, powerful, new features that the company has been adding to Google News over the last two years. Past upgrades included the ability to digitally flip swiftly through articles from different sources and a quadrupling of its archive of historic news. See the end of this article for a video walk-through of the "News for You" feature-set.

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