WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 24.10.2014


Pew: 31% of U.S. adults access mobile Internet

Pew: 31% of U.S. adults access mobile Internet

According to the new study "Mobile Access 2010," released by Pew Internet & American Life Project, in April 2010, 38 percent of U.S. mobile device owner surf the Internet using their mobile devices, up from 25 percent year-over-year, Media Post reported.

As 82 percent of U.S. adult population has a mobile device, this means that about 31 percent of all U.S. adults access mobile Internet in 2010, Pew reported.

In terms of e-commerce, the study also found that 11 percent of U.S. mobile device owners, or 9 percent of the adult population at large, have ever purchased using the mobile Internet. The age group between 18 to 29 years old has the highest percentage, which is 20 percent. To divide it by ethnic groups, 18 percent of English-speaking Hispanics and 13 percent of African-American consumers have ever tried e-commerce on a mobile device, while only 10 percent for the non-Hispanic white population has ever done so.

Moreover, 23 percent of U.S. adult mobile device owner, or 19 percent of the overall population, have access an online social network on mobile. 20 percent, or 16.4 percent of the overall, have watched a video, Media Post reported.

Author

Erina Lin

Date

2010-07-10 02:45

Shaping the Future of the News Publishing


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