For the first time since the end of 2007, magazine ad pages and revenues in the United States rose in the second quarter of this year, min online reported today, citing information from the Publishers Information Bureau.

Rate card revenue for the second quarter increased 5.7 percent over the same period in 2009, reaching $5.2 billion. Meanwhile, ad pages were up 0.8 percent, to 43,427.11, according to the report.

Photo: Gizmodo
Last year, just 18 consumer magazines grew their ad pages, but in just the second quarter this year, 130 titles did so. This upward trend is partly due to the returning popularity of celebrity magazines, in which all but one category reported double-digit page increases, Folio noted.

However, magazines still have a ways to go, and recovery will not be instant, The Associated Press pointed out, citing the 26 percent fall in ad pages last year.