Two former Bing engineers and an ex-Google News staffer have launched Apollo News, an iPad application that gives users a personalised newspaper with content from around the web, ABC.es reported Friday.

The application uses an algorithm that, based on factors like time spent reading articles, favourite sources and content liked on Facebook and Twitter, filters blogs and news sites "to help users discover the best content for them," a TechCrunch report stated.

The selected articles are then organised into seven pre-selected categories: Top News, Business, Sports, Entertainment, Lifestyle, Funny and News Videos, the website Appadvice.com noted. It also allows users to rate the articles without leaving the application.

Created by Hawthorne Labs, Apollo News has been presented as the "Newspaper of the Future" that will "deliver the final blow to the newspaper industry."

However, in a blog post, Apollo's founder Evan Reas said their intention was not to destroy content providers, although they do consider traditional newspapers to be "dying," New York Magazine quoted. "[We] are very aware that if they didn't exist, neither would Apollo," he wrote.

The price of the application, which will soon be also released for iPhone, has been set at US$4.99. Yet, as a part of its launch, it will be downladable until today for $2.99.