Zero Hora, a southern Brazilian newspaper covering the Porto Alegre region, has a proactive online strategy aiming to foster an innovative, interactive website while protecting its print edition, the circulation of which grew 2 percent in 2009.

According to data from the World Bank World Development Indicators, about 37.5 percent of Brazilians are Internet users, and the number is rising fast, constantly creating new challenges for the country's newspapers. The Editors Weblog spoke to Zero Hora's editor-in-chief Altair Nobre to find out more about the paper's strategy, which has resulted in unusually high penetration among young people.

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