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Yahoo News launches 'Infinite Browse' for more active user engagement

Yahoo News launches 'Infinite Browse' for more active user engagement

In order to increase user engagement with its website content, Yahoo News is experimenting with an "Infinite Browse" feature, which facilitates users to continue searching and consuming content on its network, reported last week.

As a part of this new feature, a small window opens at the end of a Yahoo News story with topical results found within the story, while encouraging users to "explore" pages within search. "These modules might look simple, but they harness an array of Yahoo! technologies and search sciences to complement the work of editors at Yahoo! News," Caroline Tsay, director of product management, and Marc Davis, a product manager stated on the YahooSearchBlog.

"In its first week, our internal data indicates that user engagement with this related search information in Yahoo! News is nearly twice the amount we see with similar features. We will be rolling this out to all users as soon as it is ready."

As the search engine's news network evolves its search-powered features beyond keywords, the news site is currently testing this feature with a small fraction of visitors before it goes fully public.

Yahoo is also bringing trending topics to its homepage and its network sites that include Yahoo Mail, Yahoo Sports, Yahoo News and Yahoo Finance. The feature, called "Trending Now," will help users find hot topics of the day and discover related content, according to the Yahoo Blog.


Savita Sauvin


2010-08-09 18:13

Shaping the Future of the News Publishing

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