Rupert Murdoch is pushing forward with his plans for a tablet computer-only digital newspaper, tapping Greg Clayman, currently head of digital distribution for Viacom, to serve as publisher, All Things Digital's Peter Kafka reported yesterday.
News Corp. is looking to spend US$30 million to $40 million on the project, paidContent confirmed today.
The publication does not yet have a name or launch date, but has also hired New York Post Executive Editor Jesse Angelo to head up the editorial side. "For some reason, News Corp. (NWS) people (who also own this site), don't like to use the word "newspaper" to describe their plans for the news...thing. But as earlier reports have detailed, the idea is to create a subscription-based digital news service, designed expressly for mobile platforms like Apple's (AAPL) iPad and Google's (GOOG) Android phones and upcoming tablets," Kafka noted.
The publication created for tablets, such as the iPad, is expected to be subscription-based. Those familiar with the project said it is expected to be launched before the end of the year, and would would directly compete with USA Today and The New York Times, offering general news and information through short stories that can be consumed quickly.
"Throughout his tenure at MTVN, Greg worked hard to get our content launched on every new and relevant platform, and make our programming among the most widely distributed in the world," Judy McGrath, MTV network executive, stated in a memo to staff, the Mac Observer reported. Viacom is the parent company of MTV Networks.