Social media usage surged among U.S. adults ages 50 and up, according to a latest survey by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project, Media Post reported.
The survey also suggested social media may be an effective advertising and marketing platform to reach older Internet users.
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According to Pew, social network use among online users age 50 or above was up from 22 percent in April 2009 to 42 percent in May 2010. Moreover, one out of 10 people in the 50+ age group uses Twitter or a similar "status update" service to post updates or check friends' updates.
To break down the age bracket even more, among adults age between 50 and 64, social media use jumped from 25 percent to 47 percent from April 2009 to May 2010, and among those 65 and older, use surged from 13 percent to 26 percent. On the other hand, use among people age between 18 and 29 only increased from 76 percent to 86 percent, according to The Knight Center for Journalism in the Americas.