New online video content service The Video News Agency was launched on Monday, Journalism.co.uk reported. The service will grant journalists, broadcasters and web editors free access "to the rapidly growing wealth of high quality news and feature footage that is increasingly being self-produced by businesses, NGOs and government," according to Operations Director Daniel Kennedy.

VNA hosts videos such as corporate news, documentaries and interview to be used by media companies. In addition, there is extra material such as Electronic Press Kits for broadcasters. The video files are indexed and tagged according to sector and location. E-mail notifications are available for new content is uploaded that corresponds to sector and geographical specifications.

"Video sites are springing up for more specialized subjects and sectors, and the number of such 'narrowcasting' sites can only grow exponentially. People will seek out which subjects and sectors they are interested in, a phenomenon which is already well established in consumer online activity, where specialist advice for information is being sought for everything from health to personal finance to weather and travel; all sites of this type will start to add more video to their web presence," mentions the service's website.