El Sol de Santa Cruz was launched on Monday in Bolivia, becoming the first free newspaper in the country, Newspaper Innovation reported yesterday.

The 32-page daily will be distributed from Monday to Saturday through 500 points in the city of Santa Cruz. According to El Espectador, the paper has a daily circulation of 45,000 copies and its target readers have ages between 20 and 40 years.

During a public presentation, Executive President of Editorial Dí­a a Dí­a Mariana Jakibek described El Sol as "fresh and vibrant" newspaper that "pays tribute to the city and Santa Cruz people, who need a paper that reflects its young and entrepreneurial spirit," Prnoticias.com quoted.

The publishing company already owns El Dí­a, one of the most popular newspapers in Santa Cruz, Efe noted.