Canada's national daily, The Globe and Mail, will unveil a "dramatically redesigned" print edition on Oct. 1, featuring the most significant changes in the newspaper's history, the Globe and Mail announced today.

The first redesigned issue will also be the launch of an eight-week series titled "Canada: Our Time to Lead," which will discuss Canadians and their country. The series will be supported by integrated multi-channel marketing efforts, with creative's developed by Naked Creative of Toronto. Ongoing reader discussions and debates will be held online, to go alongside the newspaper's coverage.

The redesign is an outcome of a recent long-term partnership with Transcontinental Inc, which provides the newspaper with printing technology currently used by only five other newspapers in the world, none of which are in Canada

The newspaper's website will also be updated with better navigation and functionality, improved storytelling features for readers and greater visual presentation of content and news stories, according to the press release. Through this makeover, the newspaper aims to differentiate its weekday edition from the weekend, such as by including colour on every page and special stock paper and custom print options for advertisers, while also offering in-depth editorial content and analysis in its weekend edition, Globe Style.

"The Globe's redesign, new colour capacity and enhanced capabilities reinforce our commitment to our advertisers and our readers," Andrew Saunders, vice president of advertising sales, stated in the press release. "We continue to evolve our product to create endless possibilities and opportunities for our partners and the industry. That's the power of print, and the future of The Globe and Mail."