WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Will success in mobile gadget sales translate for newspapers?

Will success in mobile gadget sales translate for newspapers?

Even though the leaves are barely changing colour, electronic retailers are looking towards the holiday season for sales. The Wall Street Journal reports that people are more interested in buying tablets and multi-use mobile phones over traditional electronics such as televisions and PCs. For the newspaper industry, this could potentially broaden the market of consumers.

Brain Dunn, chief executive of the electronics store Best Buy, notes that people are becoming more interested in staying connecting regardless of their location. "People are willing to disproportionately spend for these devices because they are becoming so important to their lives," he states. The numbers speak for themselves; Dunn estimates that the introduction of the iPad has chewed into sales of laptop PCs by roughly 50%. Television sales have also dropped off, as people are interesting in buying mobile devices they haven't previously owned rather than upgrade their current entertainment systems.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-09-20 16:47

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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