The Telegraph Media Group is launching its first free iPad app in association with Audi as the launch sponsor, Mediaweek.co.uk reported today.

The app will make editorial content from the UK media group's newspapers, Daily Telegraph and the Sunday Telegraph, available for free throughout the week, according to the newspaper.

Image Source: Telegraph.co.uk
"We are delighted that iPad users will now be able to enjoy the best journalism from The Daily Telegraph and The Sunday Telegraph," Edward Roussel, digital editor of the media group was quoted by the newspaper as saying. "This development demonstrates Telegraph Media Group's dedication to making its content accessible to the widest possible audience on all key platforms."

The content available on the iPad will include world news, UK news, politics, sports, business, editorial, features and cartoons. While the newspaper stated that the app is available for free download from the iTunes store for a 'limited period' and readers can download content from 5 a.m. daily, no further information was provided.

With Audi as the launch sponsor for 12 weeks, the Telegraph app is assumed to be available for free download during this period, according to MarketingWeek.co.uk. Further pricing specific information and sponsorship deals were not disclosed by the newspaper group.

The Telegraph Media Group has also been working in collaboration with The New York Times on an iPhone app to be launched in the coming months and an enhanced version of the iPad app, according to Media Week. The app was developed with digital services company TigerSpike.