News weekly Bloomberg Businessweek plans to publish a series of country specific reports to provide global business leaders and advertisers with deep and unique insights on the leading industrial countries in the global economy, according to a press release posted on BusinessWire. The inaugural edition of the country-specific report series will focus on Germany, and will be featured in the Oct. 4-10 issue.

The launch is set to coincide with the 20th anniversary celebrations of German reunification and will be available on newsstands from Oct. 1. This move by the news weekly is aimed at capturing the interest of readers and attracting readership from its rivals, Fortune and The Economist, according to MediaWeek.co.uk.

Image Source: MediaWeek.co.uk

"These new country reports provide us with the opportunity to focus in-depth on a single industrial country, delivering to our audience extraordinary context and perspective on the role that these nations play in the global economy," Bloomberg Businessweek Editor Josh Tyrangiel stated in the press release. "We draw on an unrivalled number of locally-based journalists--more than 2,300 news and multimedia professionals in 146 bureaus across 72 countries--giving us the scale and resources to bring readers rare access to the CEOs, CFOs, dealmakers, industrial leaders, and politicians of these leading countries."

The country report series will provide global business leaders with data-rich critical content, interviews with major businesses and top political leaders, case studies on prominent CEOs and companies, statistics, and unique facts to help them stay abreast of the competition, according to the press release. The inaugural edition has been developed in co-ordination with five German bureaus and more than 60 news correspondents have been working on the issue. Each report will feature 8 to 16 pages of editorial content with additional coverage on Businessweek.com, Bloomberg TV, Bloomberg Radio, and Bloomberg News.

The news weekly will publish about six to eight country-specific reports following the launch and might include United Kingdom in the upcoming releases to be published in 2011, Media Week reported.