The Guardian Media Group will launch in the next few months a home delivery service in central London for its two flagship newspapers, The Guardian and The Observer, Media Week reported today.

The strategy is aimed at securing long-term readers in order to offset falling circulation. Although specific details have not been officially released, Media Week revealed that some of the subscription packages that will be offered include "free delivery of weekday and weekend alternatives within the M25 region."

Photo: EPA via The Daily Telegraph In the past two years, several national newspapers have started to implement the delivery service. For instance, The Independent launched its home delivery in 2008 and is currently available "in selected London and Kent postcodes" from Monday to Friday for £4.00 a week or from Monday to Saturday at £5.00.

The Times and The Sunday Times also offer the service. Although it was initially free and readers could cancel at any time, since January of 2010 they have to sign up for an entire year or pay 30p per day to receive the paper at home, MediaGuardian reported.