WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Financial Times to relaunch weekend magazine

Financial Times to relaunch weekend magazine

The Financial Times has recently relaunched its weekend magazine with a new look and new content, it was reported today. While, according to the Guardian, Saturday editions have been growing and exceeding weekday circulation at most publications, the FT's weekend sales are thought to be weaker than those Monday to Friday.

The paper does not actually reveal precise figures for its weekend paper, which is published on Saturdays but remains in shops the following day, said the article. But only 35 percent of readers who buy the Financial Times during the week buy the Saturday edition, said Caroline Daniel, the newly appointed editor of the Financial Time's weekend edition.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-09-27 16:31

Shaping the Future of the Newspaper


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