WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Boston Globe to launch a paid site in 2011

Boston Globe to launch a paid site in 2011

The Boston Globe announced that it would start a new paid Web site in the later half of 2011. The web site, called BostonGlobe.com, will be in addition to the existing, Boston.com, which the company calls a "two-brand" strategy, New York Times reported in a blog.

The new site will include all news and feature stories published in the print edition, while Boston.com will remain free and offer local news and classified advertising, but access to full stories, commentary, features and other content will be limited, The Associated Press reported.

Readers' registration for either site will be required, but at different points.

Boston.com will provide a limited amount of content to be viewed before asking readers to register. BostonGlobe.com, however, will require readers to register and subscribe immediately for its paid service. Those who subscribe the printed edition will receive a free BostonGlobe.com subscription, New York Times reported.

"Our research shows that Boston.com currently attracts several different types of users," said Boston Globe publisher Christopher Mayer. "Some are readers whose main interest is breaking news and things to do, while others want access to the entirety of The Boston Globe, AFP reported.

"These two distinct sites will allow us to serve both types of readers with maximum effectiveness, while continuing to provide advertisers the large engaged audience they have come to expect from Boston.com," Mayer added.

The price for BostonGlobe.com subscription has not been determined yet.

Author

Erina Lin

Date

2010-09-30 23:44

Shaping the Future of the Newspaper


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